Building Sustainable Web Experiences

This event is your chance to learn how specific architectural choices can reduce carbon emissions by 59%. These are real results that make a positive impact!

From faster load times to a smaller digital footprint, Ash and Lee share how modern CMS and hosting solutions empower you to create high-impact experiences for users, organisations, and the planet.

This is our latest event in series of training courses designed to fuel your career growth, brought to you by Fresh Egg in partnership with iO Associates.

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The Talk

Lee and Ash walk through the modern web architecture that underpinned how their collaboration with Umbraco and Netlify reimagined Agria Pet Insurance’s digital presence, putting sustainability and performance at the heart of the solution.

Including the use of Netlify’s global edge network, and how it led to faster load times, improved scalability, and a 59% reduction in carbon emissions — the equivalent of 4,104 fewer passenger flight miles per year.

Join us for this session to:

Unlock the Future-Proof Stack: Dive deep into modern web architecture, which empowers developers to build high-performance, truly sustainable digital experiences.
Engineer for Impact: Learn about the technical decisions that led to a game-changing 59% reduction in digital carbon emissions for Agria Pet Insurance.
Build Lean, Build Fast, Build Green: Discover how building for sustainability directly translates to faster load times, improved scalability, and a more resilient web presence, making your projects stand out.

02/07/2025 11:00 am

Location: Online

Presented by:

Lee Davies

AI Engineering Director, Fresh Egg

Lee started his professional journey immediately after university, founding the development agency Netescape Limited. For 17 years, he led the company, specialising in creating solutions for both public and private sector clients, including numerous policing agencies and UK Public Transport Operators. Lee is now uses his experience and expertise in Artificial Intelligence at Fresh Egg, applying his vast experience across a diverse range of client projects as our AI Engineering Director.

Presented by:

Ash Hitchcock

Head of Front End Development, Fresh Egg

Ash kicked off his career in web design after graduating in 2005, quickly rising to Online Development Manager at Friday Media Group, where his work earned a Car Dealer E-Award in 2010. He joined Fresh Egg in 2012, bringing a passion for front-end development and a full-stack skillset spanning HTML, CSS, JavaScript, React, Gatsby, NodeJS, PHP, and WordPress. Now Head of Front End Development, Ash leads the build and optimisation of websites and user interfaces, with a keen interest in JAMstack and open-source tech. Outside the office, he’s a dedicated snowboarder, runner, and open-source contributor.